June 30, 2008
Conversational Hypnosis Is A Powerful Sales Weapon
By Janie Samms
Sales Executives employ many successful sales techniques. One of the most interesting techniques is conversational hypnosis. So what is this technique and how can you use it to increase sales?
Conversational hypnosis, also known as covert hypnosis, is a communication style used by many people for various reasons in everyday life and in the work place. In some instances, it is used by people who don’t even realize they’re using it. And in other instances, it’s used as a highly effective sales tool for sales executives, who purposely use it to motivate their clients to be agreeable and cooperative.
Conversational hypnosis actually begins with the technique of starting a conversation that will cause the client to connect to you. This will be the starting point of building a relationship with the client. Once this is done, you can start adding in some meaningful words or body language that can help direct the client’s actions.
Did you know you can relate a message to another person without uttering a word? Conversational hypnosis employs actions and body language, as well as words. For an example, if you’re speaking to a person and want them to notice a picture on the wall, you can simply look at the picture, and most likely the other person will also look over at the picture too. You haven’t said a word, but with slight actions you’ve been successful in getting the person to do exactly what you wanted them to do. Utilizing this type of technique can be beneficial for sales executives.
Sometimes a more verbal and direct conversational hypnosis approach is used to influence the actions of other people. In this case, the sales executive may mention that he does not want the client to say or do something. In order for the client’s mind to process the phrase, it needs a point of reference. The person will begin to think about what they have been asked not to think about. This has probably happened to you. You may have used this technique on people you know. This is sometimes referred to as reverse psychology, and plays a big role in conversational hypnosis.
A salesperson may choose to simply plant a thought directly in the mind of the customer, by making an outright positive statement about his product: “Your floor would really shine with just one fast and easy application of this superior wax.” The customer begins to consider what the salesman has said and begins to think favorably about the product. The customer has been influenced by the salesman’s words and is now leaning toward purchasing the wax that could easily provide him with a shiny floor.
Can you think of times when you’ve been susceptible to conversational hypnosis? Perhaps your son or daughter has unknowingly used conversational hypnosis techniques to persuade you to buy them a new video game, or new clothes. At other times you may have been susceptible to conversational hypnosis methods used by TV advertising, ads on the internet, or when speaking to telemarketers on the phone.
If you’re serious about boosting sales figures, you should strongly consider learning and applying conversational hypnosis methods. The simple method of causing the customer to connect with you and see your perspective, rather than their preconceived notions, is very effective and, when mastered to the point of not being detected by customers, can significantly increase sales for you and your company.
Topics: Business |
Comments
« Options In Making The Most Of Unsecured Loans | Home | Proper Topics In Car Insurance Defined »