June 30, 2008
The Four Keys to Success for your Online Home Business
By Simon Whincop
Do you want your online home-based business to to get massive attention and realize a huge profit? If so, you need traffic - and lots of it. Traffic is the lifeblood of your online home business, so here are some tips on how to build and maintain it:
Step #1: Optimize Your Site
Imagine if your prospective customers found your website near the top of search results whenever they typed in keywords relating to your home-based online business! You profits would sky rocket! Could you make this happen to your website? The answer is yes! Using SEO.
SEO (Search Engine Optimization) is a way of improving the volume and quality of traffic of your website by using keywords throughout the body of your pages’ content. Search engines will pick up your site via “natural” (”organic” or “algorithmic”) search results for these targeted keywords.
Guidelines to help with site optimization are can be found on major search engines such as Google. Tools for finding the best keyword phrases are also available (Google’s own goodkeywords.com is free. HexaTrack is a free tool which allows you to find out what keywords your competitiors are using.) Opt for phrases relevant to your online home business - the more specific, the better. Avoid single words, as these are too broad.
Don’t overdo it though you could get penalized for trying to spam the search engines! The most efficient way is actually to group ‘like/related’ keywords together and target these phrases across one optimized page.
In addition to keywords optimization, SEO can also involve tweaking a site’s coding, presentation, and structure, as well as fixing problems that can prevent ’spidering’ from search engine indexing programs.
Step # 2: Back-Link Your Website
Increasing the number of backlinks to your site is essential to developing a good relationship with the major search engines. This involves establishing as many inbound links as possible, preferably from highly respected websites and directories related to your niche.
If you decide to go down the route of reciprocal linking, I recommend using some software to automate the process of. Link Machine is free, and once it’s installed on your site you can use it to add link partners without having to know HTML.
Step # 3: Become an Article Marketer
Search engines favour sites with relevant content and rich information relating to targeted keywords. An excellentway of adding content to your website to include an article section. You could write your own articles, or post those written by others. You could even add an article directory to your site - you will have to maintain it of course. Linking your site to your own blog is another way to add content (Google’s Blogger is excellent and easy to set up and use).
One of the best ways to provide literally hundreds of backlinks to your website is to become an article submitter. If you don’t have the time (or inclination) to write your own articles, you can purchase Private Label Rights material relevant to your online business.
At the end of your article, include a resource box that contains links to your website or lead capture page. You will then want to submit your article to several high quality directories, either manually, or you could leverage your time by subscribing to a website will do the job for you.
Remember quality articles will drive the curious to find out more at your website.
Step # 4: Start an Email Campaign
Setting up an opt-in email campaign is essential to the success of your online home business.
Opt-in email involves setting up an landing page where customers sign their name and email address in a prescribed box in exchange for information about a product or service they are interested in. This is done through the use squeeze page designed expressly for the purpose of harvesting email addresses of interested prospects.
An autoresponder is a program designed to send emails out automatically to these customers. It will send out a series of follow up emails that you have created, at pre-programmed intervals. Customers in your list are your lifeline to referrals and future sales since you will maintain an ongoing relationship with them via email.
Entrepreneurship and owning your own home based online business is not for the faint-hearted. To succeeed, all home-based online businesses need one thing: traffic. And that comes with hard work, coupled with expertise. However,if you are willing to use these techniques, preferrably focussing one at a time, you really can make your dreams come true.
Topics: Business |
Comments
« Pay Per Lead vs. Pay Per Click | Home | Improve Your Life With Conversational Hypnosis »