August 25, 2008
Business Writing - Is this the most important word to use?
By Mike at Business Writing Courses
In just a few seconds I will mention a word that is vital in business writing. Few realize just how important this word is.
Business writing is all about trying to persuade those who read to take an action
So you could be urging an employee to go the extra mile , or a supplier to do a better deal Most of all is the vital importance of selling in writing!
The first thing to do is to grab attention - without which your message will remain unread, and you have to make your message more interesting than any other.
So you need a headline that makes them want to read your message! - and for that curiosity is helpful
You can do that with the word THIS, or sometimes THESE
The headline “do you make these mistakes with English” helped to sell a fortune in courses!
Do you see how the word THESE draws you in to the copy? - it makes you curious to know which mistakes!
This headline can be used as the basis for almost any situation
Do you make these mistakes in copywriting?
Are you using this little know tax loophole
This is the true secret of minimising tax!
In your next letter use THESE in the headline
This is why Business writing courses are so valuable - it saves so much trial and error to know what really works
Topics: Marketing |
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