August 26, 2008

The Kinds of Salespeople and What They Do

By Salvador Paez

Though many people often mistake marketing with sales, they are in fact very different. The more theoretically based and wider scaled marketing has many differences from sales, which is more direct and persuasive. They do go hand in hand usually in making products or services a success. And both of them do involve the act of selling goods or service for money.

People who work in sales are called salespersons, brokers, agents, or sales managers. Depending on the field, these sales agents have different ways of fulfilling their duties. Real estate salespersons, for example, assist clients in buying or selling goods. Pharmaceutical salespersons need to know science and medical-related information to be able to sell their products to doctors and hospitals.

An expertise in the objects that they are selling is extremely vital for salespeople. If you are not familiar with the things you are selling, then you don’t have any business selling it.

There are just about as many kinds of sales persons as there are products to sell. Sales brokers or seller agents, for example are the usual salespeople we are familiar with. What they do is represent their companies or employers and try to get a deal with their client.

Transaction brokers are the ones who are neutral in a deal for fairness and are usually found in large transactions involving big money. The disclosed dual agent on the other hand is different in the sense that he or she represents both parties and moves to make the best deal for both.

Finally there are sales managers whose job it is to implement strategies and other management techniques. They manage the team of salespersons under them and lead them to the right direction. An effective sales manager is needed for a company to get the optimum sales performance to be number one. Sales training

Topics: Business |

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